Nhat Huy Group launches a new brand to the quartz stone segment

Since the fourth quarter of 2023, Dragon Quartz alongside Vinaquartz will be a signal of Nhat Huy ambitious plans to dominate the quartz and manufactured stone market.

Regarding the Artificial Quartz Stone segment, owning two manufacturing factories in Nghe An and Phu Tho province with stable domestic raw materials and continuous production capacity is a significant advantage of Nhat Huy in this competitive market. By controlling sheet materials for manufactured products, Nhat Huy reduces dependence on external suppliers and potentially optimizes production costs. Besides, the ability to sell quartz panels directly to distributors, wholesalers, and supermarkets opens up new revenue streams. It allows Nhat Huy to bypass intermediaries, potentially increasing profit margins and brand control. A monthly production capacity of 50 containers shows the impressive output capacity of Nhat Huy currently.

The 52,000-square-meter Nhat Huy Fabrication Factory (NHS) in Dien Chau – Nghe An has the most modern facilities and technology. With customers in multiple countries across continents, NHS has built a strong reputation and global reach. However, the quartz slab market constantly evolves, requiring NHS to keep pace with new trends and preferences to manufacture high-tech and sophisticated cutting products.

Launching Dragon Quartz as a high-end brand to replace NHS shows Nhat Huy ambition to become a major player in the premium quartz segment. Inheriting from NHS with a team of experienced professionals and operating technology, NHG has determined a new strategy in R&D to manufacture world-class quartz slabs. Gradually building brand awareness and market share through three key pillars – prestige, quality, and unique models – is Nhat Huy's strategic approach.

Dragon Quartz will be a prominent representative in the Nhat Huy Group ecosystem with the image of a dragon, which is a powerful and revered creature in Vietnamese culture. Dragon Quartz aspires to be a leader in R&D within the quartz stone industry.

Dragonquartz and Vinaquartz are complementary and interconnected brands within the Nhat Huy Group ecosystem, highlighting a strategic approach that benefits both companies in the long run. By sharing resources, technology, and expertise, both brands can operate more efficiently and leverage each other's strengths, making Nhat Huy the world's leading supplier in the quartz stone industry.